These are not ‘real’ women

The first negative blog I wrote about Vogue was all about how their senior editors were slamming street style bloggers… this time the negativity (a feeling I’m trying to stay away from) is back in full swing and Vogue, are yet again, the culprits.

Their March cover was designed to celebrate ‘Fashion’s Fearless Females’ and 125 years of Vogue. This cover was going to focus on a beauty revolution and just basically celebrate women.

That sounds great right? Wrong. Look at the cover and tell me why you think I’m slightly peeved.

If the answer isn’t screaming at you then please, read on. If it does then I’m very glad I’m not alone in this frustration.

The first title I love! Women do rule, we’re all freakin’ fabulous. The second line I also like – being fearless in any walks of life is super important and the fashion industry is full of sassy independent fashion-forward women who deserve to be celebrated and recognised for just how inspirational they are.

SO why… (and this really bothers me) is the cover of Vogue, the most prestigious fashion magazine in the world, got a bunch of gormless looking models (don’t even get me started on the fact that Kendall Jenner is included) gracing their cover about fashion’s females????????


I nearly started this next line with ‘yes, supermodels are important’… then I checked myself and swiftly hit backspace.

They’re not important. They’re a face – they’re a society defined ‘perfect’ body and face fashion labels use to showcase their clothes as skinny is, unfortunately, always going to be the preferred way in this industry. No matter how much we scream ‘0 IS NOT A SIZE’ in the face of this cray world, no one with the power to make an actual change ever going to have the balls to be loud enough.

The important people are the designers. The men and women who design clothes that make women in all shapes and sizes feel beautiful.

Where is Vivienne Westwood, where is Caroline Herrera, where is Diane Von Furstenburg?!

These are the women who should really be gracing the cover celebrating fearless women in fashion. These women didn’t give a two hoots and dedicated their lives to improving and developing fashion for women.

These models – through no fault of their own – have been made the ‘face’ of fashion, when it should be the people behind the clothes or at least a real representation of women around the world – the consumers of the fashion! Ashley Graham ( 2nd from the left) is considered a curves model… just stop.

Vogue think that they’re covering all bases by whacking a slightly larger than size 8 girl into the mix… nope – not buying it. When are women going to PROPERLY represented in the fashion media?! When are we going to stop letting stuff like this slide and realise that if we want the young girls growing up proud of their bodies we need to start putting real women everywhere, not just on the odd ‘stand out’ campaign.

(Theres also a freaky photoshop fail involve Gigi’s hand – once you spot it you won’t be able to stop staring haha.)

The fashion industry is so amazing in so many ways but in so many ways it falters and let’s women down, and I know I’m not alone in wanting some serious change.

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Vogue vs. The Fashion Blogger(s)

(Sidebar – this is my longest post to date, so be sure to have sufficient snacks around you if needed)

My interest in fashion writing has considerably grown since writing my dissertation, as I was able to gauge how both bloggers and columnists viewed the future of their chosen field. Writing.

However, I came across an article the other week that had been shared on Facebook (you can read it here) It is a discussion piece that focuses on the opinions Vogue editors have slapped fashion bloggers with and how said bloggers have reacted to the critique. The exact phrases they used to describe this circle of influential people include that they’re ‘Heralding the death of style, they’re ‘pathetic’ and encourage ‘street style mess’.

Let me interrupt myself (if thats even thing) here by saying that during the fashion week period I see some extremely questionable outfits which, if I’m honest, just look like the person has put on everything they own and pair it with some socks and heeled sandals. I agree, that sometimes, they do look ridiculous, and most of the time they’re just dressed like that to get photographed. But if that’s what gains them followers, gets people talking and is what they’re known for; then why shouldn’t they?

And who are the editors at Vogue to decide what is right or wrong. I have, for a long long time, said my dream job is to work for Vogue – I viewed them as the centre of my fashion world, the elitist magazine that dictated what was in or out. But after reading the patronising words written by these ‘fashion experts’… I’m not so sure, and that truly saddens me.

Below are a couple of the most scathing examples of criticism…


This one angers me. Firstly, she calls them ‘girls’ not women. This immediately brings the age vs. experience debate into practice as she is assuming they are younger, and therefore are not as knowledgable or mature, and couldn’t possibly be ‘fashionable’ by Vogue’s standards. Secondly, these people are professional. A profession is defined by whatever you are paid to do; these women are paid to ‘troll up and down’ and they usually (as I mentioned, sometimes I’ve looked better in pajamas) look bloody great doing it! The word ‘troll’ also has a really quite, well… bitchy tone to it; adding to the ridiculousness of Sarah Mowers opinion.


So bloggers are ‘heralding the death of style’?? They (sometimes) create the style!! It’s their job! If your job was to change outfits 2/3 times a day and get photographed for it would you say no?! I definitely wouldn’t! These bloggers are a part of the system; without them smaller fashion brands wouldn’t have a way of marketing their clothes. Bloggers are more than happy to promote new brands as every single one wants to be the first one to do so! This competition just drives it even further… thereforrrrre helping the start-up brands gain momentum. Rather nice really.

Does this women not realise that the very group of people she’s aiming this attack at are striving towards the exact same thing as she? Both Vogue editors and fashion bloggers want to promote and love one thing; fashion! They both want more people involved and interested in fashion. They both want to spark discussions, debates, divides and opinion. Opinion is what drives the fashion industry. Expert’s opinions are what regular followers like you and me base our fashion choices on. Personally, I base my personal style on what I like, what suits me, what I feel confident in and current trends.

I also came across this article, a life cycle fashion trends. How they’re recycled, how new ones are imagined and the influences, and influencers behind the trends. Lauretta Roberts, the leading trend forecaster at WGSN (the bible of trends basically) said, in an interview with Alexa Chung that trends are no longer dictated from couture design houses in Paris… they’re made where they ultimately end up; all around us!

Fashion bloggers who choose to wear certain outfits and share them online, have probably influenced some of the most expressive and popular trends to date. Lauretta said that people care more about what they’re peers are wearing than what’s coming off the runway. As much as top Vogue editors may hate to admit it; fashion bloggers are influencers. Personally, I find organic, uncensored fashion writing far more relatable and accessible. Sometimes, and I spoke about this in my dissertation, I find the writing in Vogue somewhat patronising – almost as if I’m not worthy of reading it.

But seeing these free spirited fashion bloggers, Susie Bubble and BryanBoy in particular, publicly defending themselves makes me proud in a weird way. We are living through the technological generation and social media has allowed and in a way, demands constant sharing, constant conversation and constant opinions. And I love it! I love that these bloggers have been able to bite back as gracefully as Vogue bit them first.

I wholeheartedly agree with everything the bloggers have come back with and hope that the Vogue editors are feeling very stupid, but I doubt they are… and that’s a shame. Everyone’s opinion and point of view should be considered, regardless of position or hierarchy. Bloggers are their own boss and, in my opinion, are considerably more influential than any Vogue editors old-fashioned opinion.


Adulting sucks.

As if the last time I posted anything was MARCH. That was obviously the last time I felt like writing… and that makes me super sad.

I have always said my dream is to work for a high-end fashion magazine, like Vogue… but the problem with that is I’m one in a million in a sea of other fashion graduates with the same (or better) degrees and dreams as me.

Now, I know people spend months upon months searching for jobs and to say I’ve only been hunting for 6 weeks or so is such a small amount of time in comparison, but the issue here is that I am probably one of the most impatient people you will ever come across. I want everything I want to happen instantaneously, purely because I am just so excited to start my career… like now please!!

I want to be excited about going to work. I want to WANT to go to work. I want a job title I want to scream about and show-off… and, as my parents keep telling me, I just have to wait and be patient (my least favourite word btw).

And I share these views and impatient tendencies with near enough every single 2016 graduate who hasn’t found a job they love yet.

And another thing… thats OK!! It’s ok to be unemployed or working in a temporary job for a quick money spinner, its OK to hate that you have to do that because potential employers haven’t realised how brilliant you are yet ;).

I apply for something pretty much every day, I’d say I’m nearly hit the 80 application count mark now. I’ve either been interviewed or considered initially for maybe 10 of those. So, using my ‘excellent numerical skills’ listed on my CV… I make that 1 in 8 jobs applied for will result in something positive, which, lets be honest, is pretty disheartening.

But that’s life unfortunately. I may get a job tomorrow or it may be 3 months (I have a couple of things in the pipe-line so please cross all of your fingers and toes). My impatient alter-ego needs a good talking to (and perhaps a slap) if I’m honest and she needs to understand that nothing happens overnight. I am a very strong believer in ‘if it’s meant to be, it’ll be’ and I just haven’t found that ‘be’ yet. Everyone is going through their own personal struggles and uncertainties… and right now, this is mine!

If you’re reading this and are in the same position just keep applying! If I encourage just one person to log onto that job site and apply for a couple of positions on a whim… well, I’ll consider that a win in itself :)

Writing bug

Incase anyone didn’t know I have been freelancing for a few magazines to get some writing experience! My first piece was published by PETRIe Inventory the other day and has had a great reception! So go and have a read and let me know what you think. My day today will consist of of Vogue, a word document, hummus and crisps as I have more articles to write! Watch this space… 

Vogue Review – August

First Vogue review of an article called ‘Me & my shadow’

We all like to think we have our own style, when in reality it’s just a version of someone or something else. Wherever you get your inspiration from, that in itself has originated from something you’ve seen that’s caught your eye and encouraged you to embrace it and make it your own unique style.
Uniqueness is important, whether it relates to how you look or what you do. Personally, I don’t mind wearing high street clothes, if they serve a purpose and aren’t too expensive it’s fine.
But when I can, I prefer and love to wear vintage clothes. As you’ve probably seen on here I have bought a few lovely vintage pieces recently! I feel like they give me my own personal sense of style and I love knowing that no one else has these particular pieces of clothing. Because fashion is important to me and it’s what im studying at university and the fact I hope to make it my career I do notice what other people wear. Some particular peoples styles are completely out there, and I appreciate that and admire that they feel so comfortable with their unique sense of style.
In relation to the article in vogue, the writer is somewhat annoyed with the fact that someone has been copying her, and I can see where she is coming from. Obviously it is annoying when someone imitates you, but I feel like you should also take it as a compliment. Someone appreciates what you do or what you wear so much that they want to do it or look like you too! It’s flattering. A quote from the article says that ‘it means that person has no creativity or imagination’. I don’t agree with this as that person has aspired and imagined themselves looking similar to someone else, using creativity to make it there own.
Take inspiration from others but use it to create something unique for you.

Vintage haul

Went on a little vintage hunt yesterday in Winchester and went into Fab Vinatge, a gorgeous vintage store tucked away in the town centre and found a few lovely pieces. Absolutely fell in love with a pale blue and white striped Sambo dress, fitted pretty well and I would have bought it if it wasn’t for the price tag…£65. Bit of a stretch for me but I ended up with a lovely blue denim pinafore dress. It does need some altering though but now mother dearest brought up the sewing machine from home to my new house in Winchester, I can do lots of altering and finally start making my dress too! Bought the pattern for it from a charity shop in Exeter and have been waiting to get a start on it for a while so I am really excited. Will document my progress with both my vintage dress and the hand-made dress on here! PS: Vogue reviews to follow tomorrow evening (Y)

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So I have been receiving Vogue every month for a while now, courtesy of a subscription crimbo present but what I fail to do most of the time is to actually read the articles, just stare/drool over the pretty pictures of all the things I will never be able to afford but so desperately want. Anyway, thinking about this, from now on I have decided to, when I get my copy through the post is to read it from cover to cover, and to PROPERLY read it and then review a couple of the articles I have read. Vogue is ultimately the dream job for me, it’s where I want to end up and clearly from writing this blog I enjoy writing about fashion and wearing it (obviously).

Anyway, thought I would update you all, whoever’s reading on my trail of thoughts for this blog because I feel I want to get some staple template posts going, ones that I do every week or so that are of interest to me and hopefully of interest to all of you too :)